How I used LinkedIn DM's to make £10K+/mo

I’m going to make you a promise.

If you use what I share in this email for 30 days and don’t get meetings with prospects booked into your diary…

I will coach you for free till you do.

Why? Because I sent 1000s of these DMs. I know this works.

I hate cold outreach.

• Aggressive pitching

• Copy and paste messages

• Spammy automation

I hate the lot of it.

They feel intrusive and ineffective.

My approach is different.

I choose to start by sharing content that naturally attracts my ideal clients.

And then use my social media interactions:

• Recent connections

• Likes

• Comments

As a starting place to speak to potential customers.

How I Start Conversations That Convert into Clients

So, once you have a pool of prospects who are familiar with your content, how do you send DMs that feel like natural conversations rather than cold pitches?

And how do you turn those conversations into sales calls?

Here’s my step-by-step process:

Step 1: Start The Conversation

I start with a personalised intro + question about their goals.

I take the time to look through their profile/website/other socials.

I show them I actually bothered to learn about them.

Then I lead into a question that asks them about their future direction.

Example:

After 1000s of these DM’s sent, I know one of two things will happen:

1) Blunt/no response.

• I’ll try again with another question.

• If I get the same, I politely move on.

2) They open up about their goals

• They decide to respond.

• In doing so, they will often describe the pain stopping them from achieving their goal.

Example:

Step 2: Uncover Pain Points

I started by asking about their goals.

If they have a goal, they can’t have achieved it yet.

Therefore their current situation is different from their desired future one.

I’m now going to keep asking questions to:

A) Understand their current situation.

B) Identify pain points (the gap between their current situation and goal)

Here’s how this looks:

By asking these questions I have learned:

• He wants to grow his email list

• He wants more website traffic

• He is struggling with his workload

• He is focused on using LinkedIn

• He is confident in his offer

• He wants more clients for his program

Or in other words:

• He has a problem he wants to solve

• He is open to talking with me about it

People aren’t stupid. They know why I’m asking the questions.

It’s literally in my headline that I solve this problem!

But by leading with good questions, I build trust and rapport.

Good questions show I:

1. Understand them and their situation.

2. Have expertise in this area, because I am asking good questions.

So when we go to set up a call:

It feels like a natural extension of the conversation.

That’s it.

1. Open the conversation with a personalised question about them and their goals

2. Keep asking questions to uncover their pain

3. Once enough has been revealed, ask for a call.

My proven DMs-to-sales process.

Simple right?

Put It Into Action

This email was a waste of your time if you don’t now implement this.

So, I want to challenge you:

1. Find 20 prospects on your LinkedIn to start conversations with.

2. Send them a personalised message. Be nice, and ask them about their goals.

3. Start 5 DMs a day. Refine your approach based on what works.

4. Measure how many calls you get booked in 30 days.

100 DMs a month (5 a day) x 20% success rate = 20 calls booked a month.

You’ll be well on your way to £10k months.

DMs are the start of a relationship.

Use them to get curious and serve, not sell.

Until next time,

Ethan Golding

P.S.

It's hard to believe we're already on issue 4 of The Blueprint.

Your engagement and feedback have been incredibly encouraging.

Thank you for being a part of this!