How I Write a LinkedIn Profile That Actually Converts

Hey,

You’re reading this because you want a LinkedIn profile that converts views in leads / clients.

I've been there, with no clear idea how to turn my profile into a high-converting asset that worked FOR me.

But I managed to change it around. And now, my profile brings me 20+ leads a month.

I don’t say this to show off, but to show you what’s possible.

So, let’s get into it:

Here's how I turned my LinkedIn profile into a lead magnet – and how you can do the same.

The AIDA Makeover

So what did I do to turn it around?

Simply put: I learned about AIDA and applied it to my profile.

Now you might already know the AIDA framework, but if you don’t it means - Attention, Interest, Desire, Action.

When I first heard of this framework, I thought it was just for ads & landing pages, but trust me, it's for LinkedIn too.

• Attention: Grab it with a headline that's a direct call-out to your target audience.

• Interest: Use the banner to show what my service is and how it might help

• Desire: Show my results so that other people want them too

• Action: Prompt it with a clear call to action.

I took this principle and ran with it.

Here’s how it looked:

My Headline

I use a simple structure. I help [target audience] [solve problem].

So for me that’s - I help [founders] [sign clients through LinkedIn]

I want to give me target audience a clear reason to see my headline → visit my profile.

My Banner

When a prospect first clicks on your profile The first thing they see is your banner.

So I aim to do the same as my headline but visually.

By this point, in 5 seconds I’ve:

• Called out my target audience by name

• Made it clear I can help them solve a problem

Twice!

My Featured Section

Now that my prospect knows how I can help, I want to give them proof.

So I load up my featured section with:

• Client results

• Evidence

• Case Studies

It's one thing to say you can solve a problem; it's another to show it.

My About Section

I structured mine as a simple elevator pitch:

Hi I'm [name]. I [solve a problem] for [target audience].

This is my [process for solving problem].

These are my [results from solving problem].

Here’s how I can help you [CTA]

Takeaway

I treated my profile like a landing page.

The results?

My profile suddenly proved I was solving real problems for real people.

And that’s why it generates so many leads.

Sidestepping the Pitfalls

Here's where many get it wrong:

1. Overloading the Profile: Stick to one call to action. Mine is about getting a direct message or a calendar booking.

2. Lack of Clarity: Your profile should scream 'I solve your specific problem!' in every section.

3. Insufficient Proof: Results speak louder than words. If you say you can solve a problem, back it up with hard evidence in your featured section.

LinkedIn isn’t the place to be coy or cryptic.

Your profile shouldn't be a riddle; it should be a beacon for your ideal client.

Results That Don't Lie

Let's talk about tangible outcomes.

My profile consistently brings in 20-30 leads a month.

And it's not just me. My clients have:

• Booked 12 sales calls in one month using a clear-cut strategy focusing on LinkedIn.

• With a fine-tuned profile, roped in 29 leads in just 48 hours, translating into £10,500 in new revenue.

• In 90 days: 5,105 email list sign-ups, 130 direct inquiries via email, 29 calls booked.

• After 30 days: Signed a $10,000/mo retainer.

These numbers are proof that this stuff works.

Keeping the Wheels Turning

Every month is a check-in.

How many leads did I bag?

What can be better?

It's a never-ending cycle of refinement – testing, tweaking, perfecting.

Ask yourself: Does my profile shout out to my target audience?

Does it scream 'I can solve your problem'?

Wrapping up

And there you have it – the blueprint on making your LinkedIn profile a conversion powerhouse.

Here's to making LinkedIn work for us.

Cheers, Ethan Golding

P.S.
Please use the poll below to let me know what you think of this weeks newsletter.