Anyone still doubting the huge money in content...

Clearly hasn’t heard of Alex Hormozi.

He grew from 180K → 1.2M followers in 6 months.

In that time, he saw:

• 150,000+ book sales

• 90,000+ website visitors per month

• $6,000,000 increase in revenue per month

Here’s 3 lessons I’ve learned from his content strategy.

And how I apply it to growing my business on LinkedIn…

1) I vs You

Hormozi doesn’t give advice.

He shares his experience hoping that it serves someone else.

Compare these two sentences:

1. How you should make £10,000 per month

2. How I made £10,000 per month

The first is giving generic advice no one asked for.

The second is sharing my personal experience.

If I haven’t done it, I don’t say it.

I don’t repeat what I hear from others.

I share my experience, OR make it clear it’s my opinion.

(Notice that in my newsletter titles?)

It’s subtle, but it stops people’s ‘BS detector’ from going off.

I've seen how that slight change in tone has a big impact on how my content performs.

2) Volume is the game.

Alex's first 12 months → 180k followers.

His next 6 months → 1.2M followers.

The only change?

He went from 7 posts a week → 80 🤯

I tested posting 2x a day on LinkedIn.

The results?

I hit a new record for inbound leads in a single month.

Volume is the game.

3) Don't make sh*t up

In Alex’s words:

He ONLY talks about things he has done himself.

12 months of personal training → then spoke about fitness.

Built a chain of gyms → then spoke about growing gyms.

Built 4 x 7 fig companies → then spoke about business.

First, he got the knowledge and experience.

THEN he shared it.

His growth wasn’t only due to his strategy.

It was also the REAL information in the content.

99% of the time, it’s obvious when someone is trying to inflate their success.

Regardless of how many likes and comments disingenuous LinkedIn posts get, all they show me (and your audience) is that:

• You can’t be trusted

• You aren’t a credible person

• I shouldn’t work with you

So what’s the goal here?

Chat shit on the internet to get people to hype you up?

Or put content out that actually makes you some money?

Takeaway

Alex spends $90,000 a month on his content.

I don’t have that kind of budget.

But the good principles behind his strategy are the same for us both.

1. Share personal experience, not theories

2. Volume is the game

3. Don’t make sh*t up

truth + volume = £££

Simple.

Until next time,

Ethan Golding

P.S.

I read all of your feedback. It’s influencing each addition of the newsletter greatly. Please keep it coming!