I’m going to show you my best converting LinkedIn posts

In Q1 I generated 59 inbound leads through my LinkedIn.

And that doesn’t include:

• People I booked in manually

• Warm outreach through DMs

• Any referrals

If those credentials aren’t enough for you…

I’ve published 3000+ posts for me and my clients.

So, I have a strong idea of the best content for generating leads.

In this issue, I will break down my top 3 and give you examples.

For you to go and implement yourself.

Let’s get started.

POST TYPE 1 - Result Breakdowns

Purpose: Prove that I produce a tangible ROI for my clients.

I start by showing that transformation in the hook.

Then each post shares a detailed breakdown of how I've moved a client from point A → B.

Example 1:

Example 2:

Example 3:

In these posts I have shown:

• Proof of my results

• The step-by-step process that led to them

• That working I can deliver results for the person reading

If you already know and trust me (from reading the rest of my content).

This serves as the final push to reach out and make an enquiry.

POST TYPE 2 - Client Testimonials

With this content type, I let my clients do the talking.

Example 1:

Example 2:

Example 3:

These posts can take a few different formats:

• Video testimonials

• LinkedIn recommendations

• WhatsApp messages

They prove that:

• I’ve helped people like you (my target audience)

• Achieve results (that you desire)

They attract clients who see similar possibilities for themselves.

POST TYPE 3 - Personal Progress Update

Some people deliver the same service for their clients that they do themselves.

For example, I help Founder sign clients through LinkedIn.

I’m a Founder, and I sign all my clients through LinkedIn.

So I share my own journey to show the results I’ve gotten for myself:

Here’s an example:

Closing Up

Each content type:

1. Result breakdowns

2. Client testimonials

3. Personal progress updates

Serves to:

• Prove I can actually can do what I preach

• Show my audience I have helped people ‘just like you’

• Give the final nudge to get them to reach out

That’s all for this week.

Until next time,

Ethan Golding

P.S.

I read all of your feedback. It’s influencing each addition of the newsletter greatly. Please keep it coming!